Social Media Marketing and Marketing Research

Sought out alternative sources of funding for cosmetology students aside from Federal Aid. Mapped where students had moved from to attend the school and launched targeted Facebook marketing efforts in areas of dense relocation in order to increase attendance. Surveyed past and present students to help identify ineffective marketing efforts and in conjunction with other research, inspired marketing budget reallocation. Researched marketing events in Rexburg to identify best practices.

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Bi-semester Consumer Analysis

Project Scope (semester 1): Conducted multiple focus groups across Eastern Idaho with millennials to better understand how to attract them to and retain them in the region, as well as how to develop their talent. The focus groups were recorded and all responses were transcribed and analyzed.

Project Scope (semester 2): A survey was designed based on the focus group results to be distributed to a large audience of Eastern Idaho millennials. For the first sample, the research team worked with universities and colleges in the region to have the survey distributed to their students. For the second sample, a Facebook campaign was launched in order to reach Eastern Idaho millennials through targeted boosting. The results were analyzed to identify key findings.

Feasibility Study, Competitive, and Consumer Analysis

Identified all auto shops which provided oil changes in Idaho Falls and Rexburg. Compiled a comprehensive list of their services, pricing, and capacity. Gathered data necessary to perform location quotient calculations per capita and also by number of registered vehicles in several counties in order to gauge market saturation. Interviewed main oil supplier of the region to further gauge saturation and market shares. Conducted a consumer survey to identify preferences.

Demographic Research and Economic Studies

Built a case for Sugar City, Idaho to present to the county in order to increase its impact area. Identified comparison cities based on growth rates and similarity to Sugar City in established variables. From those comparison cities, both good and bad case studies were drawn. Additionally, land use ratios and budgets were retrieved from those cities for analysis as well as the types of businesses functioning within them.

Real Estate and Historical Building Research

Completed application for a building to be classified as a historical landmark on behalf of a business. Wrote detailed justifications for why certain aspects of the building had to be altered from the original state. Researched how historical landmarks benefit communities.

Technology Market Study

Identified key market information for a national lab about long term seasonal energy storage in the United States today. Key information gathered included the type of long term storage technology, how much energy the project produces, the owner of the project, who provided the funding, location, and available contact information. This information was gathered for each project in the United States and compiled in an excel spreadsheet. An interactive website provided a user friendly way to analyze and visualize the data.

Feasibility Study and Market Analysis

A regional economic study was conducted in efforts to entice a modular home building company on the East coast to come and create a factory in a local county to increase economic development. This company could sell their homes in a 500 mile radius around the factory, so the research team spoke with developers in the six surrounding states to understand the general market in those areas and what developers had heard about modular homes. They also looked at housing prices, land prices, building lease trends, unemployment rates for those same states to evaluate the housing market in those states.

Talent Retention Best Practice

The company wanted to improve its retention rate of office staff and cut travel costs. The team identified best practices of several local and national companies regarding travel and employee retention. In addition, the client wanted to know the feasibility of moving office staff to another location. To accomplish that, cost of living and wages of specific counties were compared to the company’s current location in order to understand the potential relocation cost.

CRM Analysis

The client wanted CRM software to keep track of his leads and organize his contacts. He had specific specifications and qualities that he was looking for in a CRM, and the team signed up for many trial versions of different CRM softwares to document their experiences. They collected information about different features, what other applications the CRM could integrate with, and how well they met the client’s specifications. They narrowed down the choices to the three best options. The team also organized data from pdfs and excel files to be ready to upload to the client’s new CRM.

Market and Competitive Analysis

Identified legitimate agricultural fertilizer chemical companies with 1-20 locations. Compiled a portfolio of peer-reviewed journals on soil microbiology. Generated a list of Ag Pest Control Advisors in California. Compiled a list of relevant Associations/Commissions for various crops.

Strategic Planning

Compiled a comprehensive list of relevant education institutions. Designed and administered a survey to contacts to aid in the development of a strategic plan for the new product launch within the education technology industry.

Marketing Strategy

Contacted cosmetology schools prioritized by their location according to client accessibility, to schedule marketing appearances by the client. Aided in logo and website design.

Marketing Strategy/Supply Chain

Determined best practices for serving customers with a quick service restaurant (QSR) approach at an ethnic food restaurant. Identified areas in the West Coast most desirable for establishing that kind of restaurant. Created and distributed surveys to different potential markets of ethnic food QSR over social media to understand consumer interest.

SEO and Social Media Marketing Optimization

The client had multiple companies working on its social media platforms and SEO optimization. The team compared the companies to identify redundancy. They also researched other resources that could be used to increase the client’s presence on the web.

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Consumer Analysis and Beta Testing

Client wanted to beta test their app with college students. The team used the app to communicate and share the app with other students who provide feedback on possible uses in a college setting. Any bugs found in the system were reported, along with positive/negative feedback received from students.

Market Research/Real Estate Development

The team researched a specific trailer park for sale as a prospective investment. The team researched the trailer park market to understand maintenance costs, difficulties, and general demand for mobile homes in various counties in Idaho.

Best Practices Study and Community Assessment

Researched the best practices for assessing health in a community. Identified US national standards for community and child health. Created and administered a survey to assess health in terms of mental health, exercise, nutrition, and food security in K-12th graders in county where municipality is located.